Nudge

Phill Agnew 314 - Why this man spent 3 years driving to Australia

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

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Nudge

Episoder

Why this man spent 3 years driving to Australia

Does male insecurity increase Ferrari sales? (And 6 more psych-myths)

The huge restaurant chains masquerading as independents

I tested Rory Sutherland’s business advice

The worst mistake to make on Dragon’s Den / Shark Tank

Are metrics controlling your life?

The mental tricks used to break the 2-hour marathon

How much should you reveal to your co-workers

Katy Milkman: “Here’s how to make exercise fun”

Why fear won’t always persuade

How these two marketers manipulate your music taste

Can balsamic vinegar make beer better?

88 out of 90 people fall for this bias. Do you?

Will the UK’s social media ban backfire?

Katy Milkman: Learn how to change habits in 39 minutes

Were the 2018 Gatwick drones real?

Do broken windows cause crime?

“How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller

Enhanced Games: Did the $320m marketing stunt backfire?

What makes a good logo?

How peer pressure built a $5 billion fitness revolution

Prof Wiseman: “My (Failed) Search for the World's Funniest Joke”

Why willpower alone doesn’t work

Prof Wiseman: “This is how you spot a liar”

Nir Eyal “Why These £39 Placebo Pills Actually Work”

What the World’s ‘Best Chat-Up Line’ Reveals About Human Psychology

Learn psychological pricing in 24 minutes

Will Guidara: How Cognac solved a major problem at the world’s #1 restaurant

How this fraudster sold fake Scottish tea to the rich & famous

Will Guidara: “Here’s how I built the world’s #1 restaurant"

Can this “magic” number change your behaviour?

Are we all just status-seeking monkeys?

“These two words increased sales by 18%.” Robert Cialdini

When you can’t stop seeing the thing you’ve just discovered

The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs

Real-world examples of cognitive biases

“This common pricing strategy is completely wrong!” Robert Cialdini

Robert Cialdini: “This study on 6,700 websites proved my principle!”

The Secret Behind KFC’s Success

Why is it so hard to say no?

The top 9 tips from 55 Nudge episodes in 2025

The nudge that persuaded Aussies to stop speeding

Don’t listen to this podcast

Why We’re Irrationally Loyal to Amazon Prime

Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"

Why Everyone’s Suddenly Drinking Aperol Spritz

Five science-backed tips to become a better leader

What Marge Simpson Can Teach You About Leadership

Are leaders born or are they made?

How did Guinness become Britain’s most popular pint?